Thursday 28 February 2013

Make Good Use of This Hugely Versatile and Flexible Marketing Channel


Business means taking risk. A businessman invests his money into a task that may or may not bring in returns. So a big risk factor is always present. However, the element of risk can be minimized by planning an effective business promotion strategy. In lieu of prevalent recession, it is extremely tough for a new business to run an expensive marketing campaign with big banners, bill boards, cling stickers, costly signage, and electronic media. Small businesses can utilize handy, affordable promotional tool such as stickers and auto clings for quick and maximum business exposure.

How Stickers Work?
Sticker printing is an extremely influential advertising medium and exerts immense attraction. Anything can be printed on them, in all shapes and sizes.  You can print stickers with engaging text message, interesting visual graphics and designs, and stick them on all nooks and corners of the city that have a flat and smooth surface. Your message will be read by all the customers and passers-by within hours. Kids, young ones and old people, all are equally fond of them.  Earlier, only company logo and name was printed on stickers.  Now you can adapt them to any sort of occasion and event promotion. Not just small businesses but big organizations are employing this highly resourceful and economical advertising method for extensive marketing of their products and services.

Types of Stickers
Opaque, solid, and clear window vinyl stickers bring the message home with strongest impact.  Vinyl has a special sheen which vividly draws attention of the people from far. During elections you must have noticed increased usage of car window stickers, bumper stickers and huge car sticker decals for initiating a political campaign.  Auto stickers have given a new meaning to advertising for people ON THE GO. The inter city and intra city public buses conveniently carry Information about your business to the public at large not just within the city but outside too.  Fashion designers and big décor companies use wall decals and uniquely shaped window stickers to create a distinctive ambiance. 

Types of Sticker Cuts
Your sticker must be visually pleasing to get people’s attention. An expert online printing company like PrintingFairy knows well how to turn an ordinary sticker into a crowd puller. In addition to size, colors, and appropriate text, sticker shapes matter the most. Generally sticker shapes fall into three broad 
categories: standard cut, customized die cut and kiss cut.

The regular circle, square, rectangle and oval shapes are called standard cut stickers. In custom die cuts, unique shapes are cut around company logo or any other insignia that may represent the product and company. In both these types of cuts, the vinyl and liner are cut through. While in kiss cut, the base remains intact while vinyl is cut through. Here, 4 or 5 stickers come out on a single sheet. This method is used for printing small stickers, labels, and famous cartoon characters to please the kids. Teachers also use such stickers for teaching in an entertaining manner to the young children.

The regular circle, square, rectangle and oval shapes are called standard cut stickers. In custom die cuts, unique shapes are cut around company logo or any other insignia that may represent the product and company. In both these types of cuts, the vinyl and liner are cut through. While in kiss cut, the base remains intact while vinyl is cut through. Here, 4 or 5 stickers come out on a single sheet. This method is used for printing small stickers, labels, and famous cartoon characters to please the kids. Teachers also use such stickers for teaching in an entertaining manner to the young children.

Thursday 21 February 2013

Advertisement on the Wheels! Auto clings



Need is the mother of invention and the greatest invention of mankind is THE WHEEL.  Man has been on the road towards progress ever since the wheel appeared on the scene. The original wheel was square in shape! Gradually with passage of time it was remodeled as round for smooth and quick movement of the vehicle.

Similarly, an amazing invention in the printing history has taken on different roles and shapes to serve the diverse needs of advertising and marketing realms. They are stickers, decals and auto clings. An engraver from France named Simon François Ravenet invented decals which acquired huge popularity in the 19th century.  

Clings come in many shapes and sizes with whole lot of varieties and designs. They carry your message in the most appealing way.  You can use the stickers in your store, at your office, in your home, on the walls, any place indoors and outdoors. Paste them on any surface you want, glass, wood, plastic, metal, walls. 

Auto clings have added a fun element to the outdoor advertising. Customized clings can be designed and developed for your car, truck, boat, bus, kayak, bike, and bicycle. You have bumper stickers, custom packaging boxes, car window stickers, custom printed boxes, and even decals to wrap up the whole automobile and turn it into an ADVERTISEMENT ON THE WHEELS. Make sure the message and design on the auto clings is more whacky and terse. They will catch the attention of passers-by effortlessly. Use auto clings to promote your business, to restyle your car or simply say your WORD to the people around.

The kids specially enjoy decorating their car with stickers having colorful graphics and messages printed on them. You can throw around a piece of humor by displaying funny stickers on the car window, mirrors, and the rear wind shield and even on the car bumpers.

More and more people are using auto clings to spread the message not just in the neighborhood but across the town. In many countries, auto rickshaws used as public transport carry advertisements pasted on the back sides and before you know it whole city has read your message before the end of the day!
We appreciate the brilliant mind that have hit upon such a terrific advertising idea as AUTO CLINGS!

Thursday 7 February 2013

Pass A Message Along Using A Custom Auto Clings

Auto clings are a great idea for any advertisement plan to create a buzz-worthy promotion about a brand or innovative product. Placing car window decals to show off a brand is easy and a brilliant idea for all sorts of purposes. Clings are the best choice to use and reuse without causing any damage to your vehicle. You can easily remove the decal and replace it with another one without any problem or hassle.

What’s great about auto cling stickers is that these are manufactured using materials that create a static affect on the object. This static cling causes the decal to attach itself to any flat surface object while not leaving behind any residue. These do not contain any adhesive or sticky material such as those that is contained in conventional stickers. The tricky part about using static clings is that you are required to make sure that it is attached to the vehicle properly otherwise it will come off during hash weather conditions.

These clings can be applied to any surface, even if you want to place it somewhere around the house or in your retail shop store. The surface is required to be free from any dust  or dirt, make sure before you apply the cling that the area is wiped away clean with a damp washcloth and then further dried with a clean washcloth.

To install the static cling inside car windows, the static cling will be on top of the decal making the cling visible to the car window. Adjusting the auto cling inside the car window will refrain from any harsh weather conditions such as heavy rain, snow and winds. Order a window cling that can go inside the car by mentioning this specific type to the online printing company.

Car window clings can be useful for any purpose such as advertisement or promotion for an event. Using clings effectively can be encouraged since these are small and can contain plenty of information about a promotion. Mentioning information such as date, location and contact information should be stated on the cling.

Determining the type of decal should be considered to figure out what’s best for your vehicle or purpose. Lamination is an ideal option if you choose to use the cling outdoors and outside of the car window, this will prevent the cling from color fading and scratches. Vinyl lamination is an option for transparent clings that are ideal for vehicle windows. UV proofing the cling also prevents further damages.

Order today from a reliable online printing company and choose from glossy or matte finish depending on the full color printing of your cling. A glossy finish will give a vibrant touch to your decal full color CMYK printing while a matte finish is ideal for clings with text information.

Tuesday 5 February 2013

Versatile Sticker Printing Services



If you get a kick out of making your friends laugh with a funny joke or a humorous slogan, have you thought about making the rest of the world laugh along too? A bumper sticker is the best product that you can use to display any message you choose. These thin adhesive sheets are ideal for using with high quality full color printing. A basic little sticker for your vehicle bumper can highlight not only a humorous slogan but can also display a creative message for your viewers. These can be used for a basic message for any organization or campaign. These low cost, affordable stickers are easy to order from a reputable online printing company.

The sticky adhesive guarantee to last through any harsh weather conditions on any object outdoors, not just vehicles. A flexible and durable sticker printed on sturdy materials can be easily used on any curved object without slipping off due to the water or winds.

If you ended up with car dent, a vibrant and colorful art for your bumper can be a creative way to hide any car damage easily. Camouflage any dent, car paint damage or even scratches that might look horrible of your car.

When it comes to auto printing of car bumper adhesive decals, the most popular full color machine to print high quality glossy stickers is using state of the art Pantone Matching System (PMS) and CMYK color. These technological advancements ensure that the highest quality of ink and precision color. PMS is the best quality of printing full color since you will receive the exact color that was requested for printing. The colors that match with your text and graphic will not bleed over one other since the color machines use high quality inks for printing. Each sticker will be identical to each other in printing bulk orders.

While using auto clings stickers is versatile to your needs, designing them can be an easy and enjoyable process. You want to make sure that the design and template are not too cluttered with too much text or busy distracting image. Though your graphic can be as creative as you choose, keeping it simple is always the safest route. The central focus of your decal should be the logo, a catchy and colorful image that strikes a viewers attention should be considered. A slogan or text should always be added so that the viewer gains an understanding about what you are representing, whether a brand or production either way you can benefit greatly with a decal.

Using different shapes and sizes can also be used as creatively as possible. With so many designs and ready made templates, order from a reputable online printing company today and save up on shipping and bulk ordering and start sticking bumper stickers anywhere you like.