Business means taking risk. A businessman invests his money
into a task that may or may not bring in returns. So a big risk factor is always
present. However, the element of risk can be minimized by planning an effective
business promotion strategy. In lieu of prevalent recession, it is extremely
tough for a new business to run an expensive marketing campaign with big
banners, bill boards, cling stickers, costly
signage, and electronic media. Small businesses can utilize handy, affordable
promotional tool such as stickers and auto clings for quick
and maximum business exposure.
How Stickers Work?
Sticker
printing is an extremely influential advertising medium and exerts immense
attraction. Anything can be printed on them, in all shapes and sizes. You can print stickers with engaging text message,
interesting visual graphics and designs, and stick them on all nooks and
corners of the city that have a flat and smooth surface. Your message will be
read by all the customers and passers-by within hours. Kids, young ones and old
people, all are equally fond of them. Earlier,
only company logo and name was printed on stickers. Now you can adapt them to any sort of occasion
and event promotion. Not just small businesses but big organizations are employing
this highly resourceful and economical advertising method for extensive
marketing of their products and services.
Types of Stickers
Opaque, solid, and clear window vinyl
stickers bring the message home with strongest impact. Vinyl has a special sheen which vividly draws
attention of the people from far. During elections you must have noticed
increased usage of car window stickers, bumper stickers and huge car sticker decals
for initiating a political campaign. Auto stickers have given a new meaning
to advertising for people ON THE GO. The inter city and intra city public buses
conveniently carry Information about your business to the public at large not
just within the city but outside too. Fashion designers and big décor companies use
wall decals and uniquely shaped window stickers to create a distinctive ambiance.
Types of Sticker Cuts
Your sticker must be visually pleasing
to get people’s attention. An expert online printing company like PrintingFairy knows well how to
turn an ordinary sticker into a crowd puller. In addition to size, colors, and
appropriate text, sticker shapes matter the most. Generally sticker shapes fall
into three broad
categories: standard cut, customized die cut and kiss cut.
The regular circle, square, rectangle
and oval shapes are called standard cut stickers. In custom die cuts, unique
shapes are cut around company logo or any other insignia that may represent the
product and company. In both these types of cuts, the vinyl and liner are cut
through. While in kiss cut, the base remains intact while vinyl is cut through.
Here, 4 or 5 stickers come out on a single sheet. This method is used for printing
small stickers, labels, and famous cartoon characters to please the kids. Teachers
also use such stickers for teaching in an entertaining manner to the young
children.
The regular circle, square, rectangle
and oval shapes are called standard cut stickers. In custom die cuts, unique
shapes are cut around company logo or any other insignia that may represent the
product and company. In both these types of cuts, the vinyl and liner are cut
through. While in kiss cut, the base remains intact while vinyl is cut through.
Here, 4 or 5 stickers come out on a single sheet. This method is used for printing
small stickers, labels, and famous cartoon characters to please the kids. Teachers
also use such stickers for teaching in an entertaining manner to the young
children.