Make Good Use of This Hugely Versatile and Flexible Marketing Channel

Business means taking risk. A businessman invests his money into a task that may or may not bring in returns. So a big risk factor is always present. However, the element of risk can be minimized by planning an effective business promotion strategy. In lieu of prevalent recession, it is extremely tough for a new business to run an expensive marketing campaign with big banners, bill boards, cling stickers, costly signage, and electronic media. Small businesses can utilize handy, affordable promotional tool such as stickers and auto clings for quick and maximum business exposure.

How Stickers Work?

Sticker printing is an extremely influential advertising medium and exerts immense attraction. Anything can be printed on them, in all shapes and sizes.  You can print stickers with engaging text message, interesting visual graphics and designs, and stick them on all nooks and corners of the city that have a flat and smooth surface. Your message will be read by all the customers and passers-by within hours. Kids, young ones and old people, all are equally fond of them.  Earlier, only company logo and name was printed on stickers.  Now you can adapt them to any sort of occasion and event promotion. Not just small businesses but big organizations are employing this highly resourceful and economical advertising method for extensive marketing of their products and services.

Types of Stickers

Opaque, solid, and clear window vinyl stickers bring the message home with strongest impact.  Vinyl has a special sheen which vividly draws attention of the people from far. During elections you must have noticed increased usage of car window stickers, bumper stickers and huge car sticker decals for initiating a political campaign.  Auto stickers have given a new meaning to advertising for people ON THE GO. The inter city and intra city public buses conveniently carry Information about your business to the public at large not just within the city but outside too.  Fashion designers and big décor companies use wall decals and uniquely shaped window stickers to create a distinctive ambiance. 

Types of Sticker Cuts

Your sticker must be visually pleasing to get people’s attention. An expert online printing company like PrintingFairy knows well how to turn an ordinary sticker into a crowd puller. In addition to size, colors, and appropriate text, sticker shapes matter the most. Generally sticker shapes fall into three broad 

categories: standard cut, customized die cut and kiss cut.

The regular circle, square, rectangle and oval shapes are called standard cut stickers. In custom die cuts, unique shapes are cut around company logo or any other insignia that may represent the product and company. In both these types of cuts, the vinyl and liner are cut through. While in kiss cut, the base remains intact while vinyl is cut through. Here, 4 or 5 stickers come out on a single sheet. This method is used for printing small stickers, labels, and famous cartoon characters to please the kids. Teachers also use such stickers for teaching in an entertaining manner to the young children.

The regular circle, square, rectangle and oval shapes are called standard cut stickers. In custom die cuts, unique shapes are cut around company logo or any other insignia that may represent the product and company. In both these types of cuts, the vinyl and liner are cut through. While in kiss cut, the base remains intact while vinyl is cut through. Here, 4 or 5 stickers come out on a single sheet. This method is used for printing small stickers, labels, and famous cartoon characters to please the kids. Teachers also use such stickers for teaching in an entertaining manner to the young children.